Sealaska Hero D Sustainable Seafood Hero Bg Tab Seafood Hero Bg Mob

Sustainable Seafood

Seafood has so many benefits, and yet too few people in the U.S. and Europe find it appealing. We have brought together into a single organization the world’s best sustainability, marketing and seafood experts to change that.

Fresh, delicious, responsibly sourced and packaged food from the world’s oceans is key to fighting the effects of climate change.

Our passion for consumers drives our approach to supplying sustainable ocean-based foods while inspiring people to eat more fish. Our experts apply experience – from global powerhouses including Pepsi and Unilever – with analyzing data and behavioral patterns to understand how people feel about seafood, and apply what they’ve learned to craft and deliver brands and products that enhance people’s lives.

Our teams at New England Seafood, Icemar, AG Seafood, Normarine and Independent Packers Corporation are all innovators with decades of experience navigating complex seafood challenges. They are devising new ways to make the most of every fish and add value for the people who pull those fish from the ocean. They have developed unique capabilities around sourcing, storing and processing top quality, superfrozen tuna – including a patented defrost process – so consumers can enjoy the freshest possible chilled seafood. They are working with governments and NGOs to ensure our fisheries are healthy enough to feed humanity for generations to come.

We bring together people and expertise from around the world to keep oceans healthy and enhance lives through seafood.

Our Consumer Seafood Brands

Fish said Fred

The good stuff is far too tasty to save for a special occasion. We’re all about decent portions of responsibly sourced seafood at honest prices. This is everyday fish that’ll make your week.

Joii Logo

Raw and ready to eat, Joii brings delicious, sustainable packaged seafood to all of Europe. Think salmon tartare with a miso, lime and ginger dressing. Healthy indulgence!

Leap Logo

At Leap, we believe the best fish swim free. Wild salmon are the ultimate free-range food - lean, packed with flavor and bursting with goodness.

Seafood Leadership

Doug Adam

Group Managing Director

New England Seafood International

Dan Aherne

Chief Executive Officer

New England Seafood International

Bjørn Fladmark

DIRECTOR

Normarine

Cassie Leisk

Director of Corporate Social Responsibility

New England Seafood International

Gunnar Örlygsson

Founder & CEO

IceMar

Fred Stroyan

Founder

New England Seafood International

Committed to Sustainability

Msc logo standalone

New England Seafood International (NESI), our UK-based seafood business, worked for a decade with NGOs, governments, suppliers and industry to change behavior in the tuna industry.

  • This 10-year project culminated with coveted Marine Stewardship Council certification for tuna from Korea
  • Dongwon became the first-ever MSC-certified fishery in Korea
  • The degree of cross-sector collaboration was unprecedented
  • NESI and retailer Tesco worked together to influence government and industry to improve working conditions in the fishing industry
  • NESI was a founding member of the Global Tuna Alliance
LEAP News 2024 04 21 165446 ffdg 2024 04 21 165721 vaat

New England Seafood’s High-Profile Campaign Promotes Wild Seafood in the UK

Woocheen’s seafood arm, New England Seafood International (NESI), is on a mission to supply sustainable ocean-based foods

Read more
NESI120823bb

New England Seafood’s Focus on Sustainability Again Draws Prestigious Recognition from UK Retailers

2023 Awards Celebrate Outstanding Achievements in Both Wild Fisheries and Aquaculture

Read More
Picture1

Woocheen Buys Majority Stake in Norwegian White Fish Trading Company

Woocheen, the ocean-health business platform owned by Alaska Native Corporation Sealaska, has acquired a majority stake in Normarine.

Read More
LEAP News 2024 04 21 165446 ffdg 2024 04 21 165721 vaat

New England Seafood’s High-Profile Campaign Promotes Wild Seafood in the UK

Woocheen’s seafood arm, New England Seafood International (NESI), is on a mission to supply sustainable ocean-based foods

Read more
NESI120823bb

New England Seafood’s Focus on Sustainability Again Draws Prestigious Recognition from UK Retailers

2023 Awards Celebrate Outstanding Achievements in Both Wild Fisheries and Aquaculture

Read More

People Powering the Planet

Cesar

Cesar Basalo

GLOBAL SPECIES EXPERT - TUNA

A lifetime of work in the fishing industry has given Cesar deep knowledge of seafood, fishing methods, quality and sustainability. His tuna expertise benefits retailers and consumers around the world.

Rich Lawrence

Rich Lawrence

MARKETING DIRECTOR

Rich created the LEAP and Fish Said Fred brands. He is a strategic marketing leader recognized for his success across both the UK and internationally in businesses such as Unilever, PepsiCo and L’Oreal.

Daria Al Zubi

Daria Al Zubi

ASSISTANT BRAND MANAGER

Daria treasures the culture of innovation and collaboration at NESI, and witnessing the tangible impact of her contributions to the brands’ growth.

Galina Crookes

Galina Crookes

HEAD OF PACKAGING PROCUREMENT

Packaging can be efficient, effective and engaging, Galina says. But it must have the smallest possible impact on our environment. She values NESI’s continuous pursuit of the most sustainable materials and practices.

Neil Mc Cormick

Neil McCormick

CHESSINGTON SITE DIRECTOR

Neil is renowned for his people-focused approach and exceptional dedication to supporting career growth. His leadership was instrumental in orchestrating the successful expansion of NESI’s Grimsby processing capacity in 2023.

Lea Hancock

Lea Hancock

MAINTENANCE MANAGER

Lea joined NESI in 2022 after several years in services management and engineering maintenance in the food industry.

Darren Beecham

Darren Beecham

GROUP OPERATIONS DIRECTOR

Darren has dedicated nearly 40 years to the seafood industry and is driven by a genuine passion for cultivating a culture that fosters individual and team excellence.